For the eleventh year, independent businesses and community members in the Monadnock Region will celebrate Plaid Friday the day after Thanksgiving. This year's event falls on Friday, November 27, 2020.
Learn More: Plaid Friday 2020
Individuals will wear plaid on Plaid Friday to show support for the local economy and their commitment to spending more of their dollars at locally owned businesses this holiday season. Last year, nearly 500 community members pledged to participate in Plaid Friday.
"After a decade of urging people to get out on Plaid Friday and visit their favorite locally owned businesses, we need to proactively plan for whatever COVID-19 throws at our community next month," said Jen Risley, TLC Monadnock Program Manager. "We're planning for all our usual activities -- while adding new virtual ways to participate. (Stay tuned for details!) We want to keep our movement strong and our community safe."
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It's a fun and festive alternative to the "Black Friday" consumer frenzy perpetuated by big box stores. This event originated in Oakland, CA to bring back the times when shopping for friends and family was a pleasurable and leisurely activity.
Many locally owned businesses will serve as Plaid Friday Hubs, photographing customers decked out in plaid and answering questions about this event.
View Plaid Friday Hubs
Some participating businesses will offer specials to honor the day and thank community members for their support. Specials will be posted at tlcmonadnock.com/specials.
Plaid Friday is part of the Shop Indie Local movement growing throughout North America. From November 1 to December 31, Shop Indie Local encourages residents to choose local and independent businesses for more of their holiday purchases.
The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431