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Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for our local economy. So plan to wear PLAID all day on November 26th!

RSVP on Facebook

2021 Plaid Friday Hubs

These businesses pledge to safely photograph customers decked out in plaid and answer questions about Plaid Friday. STAY TUNED!

Learn More about OUR 2020 PLAID FRIDAY Ambassa'DOG'

Last year, Chuck’s interest in Plaid Friday was piqued after seeing a poster highlighting another Keene-based dog named Chloe. She was sitting outside of Prime Roast Coffee Roasters on Main Street, sporting a plaid coat complete with plaid ear coverings. Chuck was smitten.  Learn more about Chuck the Chinook!


Plaid Friday History

Plaid Friday was created in Oakland, CA to bring back the times when shopping for friends and family was a pleasurable leisurely activity.  Now it is celebrated throughout the nation as part of the Shop Indie Local Campaign.

Why support local? 

Read more about the Monadnock Region Indie Impact Study.

Please help spread the word: Print and hang posters and share images on social media.

Are you an independent business owner? Find out how you can participate in Plaid Friday.  Email us today!

Shop Indie Local Sponsors

The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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