On November 1, the seventh annual Shift Your Shopping holiday campaign launched for the 2017 season, encouraging individuals and businesses to "shift" more of their visits for holiday shopping, entertaining and dining to local independent businesses. Monadnock Buy Local, along with seventeen business organizations and networks in towns and cities throughout New Hampshire, kicked off this collaborative campaign this week. The campaign continues through December.
Shift Your Shopping's mission is to "build a tradition that strengthens local economies, expands local employment, nurtures a sense of community and provides a more relaxed, fun and rewarding holiday shopping experience."
Monadnock Buy Local and Seacoast Local launched the Shift Your Shopping concept with partners around the nation in 2010. Now they're inviting like-minded organizations to grow the campaign in the Granite State. Partners bring their own local flair, using Shift Your Shopping templates as well as incorporating events like Plaid Friday and Cider Monday (pro-local antidotes to the chain-centered Black Friday and "Cyber Monday") to their efforts. The campaign also encourages people to employ the energy and resources of Small Business Saturday as part of their season-long outreach plans.
The campaign also makes a timely economic case for buying local. Every dollar spent at a local, independent business recirculates 2-4 times more in the community compared to a dollar spent at a non-local business. With consumers reporting that they will spend an average $967 for holiday shopping this year, according to a 2017 National Retail Federation survey, a shift to local purchases represents a significant contribution to local jobs and taxes. Sustained "buy local" campaigns have demonstrated their capacity to shift sizable portions of that spending from chains and online giants to local entrepreneurs, according to the Institute for Local Self Reliance.
Karen Marzloff, executive director of Seacoast Local, notes that redirecting spending on gifts, dining, beverages, decorations, party planning and local experiences creates an opportunity to make a real impact on the local economy. "Regardless of the size of your holiday budget, each dollar matters when we Buy Local. Your gift can generate a smile today, and also build a legacy in your community for tomorrow."
Partners are businesses and organizations that understand the increased economic and community benefits that accrue when we spend dollars at locally owned, independent businesses. They also value programs and policies that build a local, green and fair economy rooted in the Granite State: New Hampshire Community Loan Fund, Northern Community Investment Corporation, Vital Communities' Local First Alliance (Upper Valley), White Mountain Independents, NH Made, NH Food Alliance, North Country Farmers Co-op, Hannah Grimes Center (Keene), Monadnock Food Co-op, Edible New Hampshire, The Monadnock Beat, Ash Hill Center for the Arts (Swanzey), Greater Peterborough Chamber of Commerce, Monadnock Arts Alive, Portsmouth Clippers Farm to School and PortsmouthNH.com.
The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431