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Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for our local economy. So plan to wear PLAID all day on November 27th!

Plaid Friday History

Plaid Friday was created in Oakland, CA to bring back the times when shopping for friends and family was a pleasurable leisurely activity.  Now it is celebrated throughout the nation as part of the Shop Indie Local Campaign.

Why support local? 

Read more about the Monadnock Region Indie Impact Study.

Please help spread the word: Print and hang posters and share images on social media.

Are you an independent business owner? Find out how you can participate in Plaid Friday.  Email us today!

2019 Plaid Friday Hubs

These businesses pledged to photograph customers decked out in plaid last year and answered questions about Plaid Friday.  Big thank you to all!

Plaid Friday Photo Booth: Keene

Wearing plaid in Keene on Plaid Friday?  The Luxury Box Photo Booth will photograph you at Ted's Shoe & Sport from 11 a.m. to 1 p.m. and Elm City Brewing Company from 4 p.m. to 6 p.m.

Plaid Friday Photo Booth: Peterborough

Wearing plaid in Peterborough on Plaid Friday?  Be sure to get your photo taken with Local Photographer Kim Peck in front of The Toadstool Bookshop in Peterborough from 11 a.m. to 2 p.m.

We will add photos to our annual collage, celebrating all who wore plaid and showed their support for locally owned businesses and our local economy.

2019 Shop Indie Local/Plaid Friday/Cider Monday Sponsors

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The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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