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Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for our local economy. So plan to wear PLAID all day on November 27th!

RSVP on Facebook

Plaid Friday pop-up shop

We're Open!

Plaid Friday History

Plaid Friday was created in Oakland, CA to bring back the times when shopping for friends and family was a pleasurable leisurely activity.  Now it is celebrated throughout the nation as part of the Shop Indie Local Campaign.

Why support local? 

Read more about the Monadnock Region Indie Impact Study.

Please help spread the word: Print and hang posters and share images on social media.

Are you an independent business owner? Find out how you can participate in Plaid Friday.  Email us today!

2020 Plaid Friday Hubs

These businesses pledged to photograph customers decked out in plaid last year and answered questions about Plaid Friday.  Big thank you to all!

The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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